The new TVCs created by Ogilvy & Mather for Vodafone Essar is creating a buzz all around the town. This is about the new mobile by Vodafone, which is “Vodafone Blue”. So, you might be wondering what this is. Vodafone Essar and the social networking giant Facebook have come together to provide an interface for people who love Facebook. The mobile phone gives an easy access to all the features of the social networking site. The 120 sec long TVCs portrays a young boy describing all the features of Facebook and how imperative is social networking to stay connected and having a life. This advertisement is clear example of Comprehension, Awareness and Conviction. The advertisement tries to create awareness of the new product, comprehending it by explaining the new features , reinforcing the message that Vodafone provides power to you by providing you easy access to the social networking on your mobile phone.
Showing posts with label Advertisement Reviews. Show all posts
Showing posts with label Advertisement Reviews. Show all posts
VODAFONE AND FACEBOOK COME TOGETHER
The new TVCs created by Ogilvy & Mather for Vodafone Essar is creating a buzz all around the town. This is about the new mobile by Vodafone, which is “Vodafone Blue”. So, you might be wondering what this is. Vodafone Essar and the social networking giant Facebook have come together to provide an interface for people who love Facebook. The mobile phone gives an easy access to all the features of the social networking site. The 120 sec long TVCs portrays a young boy describing all the features of Facebook and how imperative is social networking to stay connected and having a life. This advertisement is clear example of Comprehension, Awareness and Conviction. The advertisement tries to create awareness of the new product, comprehending it by explaining the new features , reinforcing the message that Vodafone provides power to you by providing you easy access to the social networking on your mobile phone.
NO GETTING AWAY..”THE NETWORK ALWAYS CONNECTS EVERYWHERE”
The series of TVCs was created by Draftfc Ulka is for the telecom operator TATA DOCOMO. The advertisement potrays real life situations where there is a problem of network, places like a basement or a Washroom. The advertisement does not promise that network is available at every far fetched corner of earth but the performance on everyday basis. The Advertisement uses a cheeky and unique manner of presentation to be distinctive as there are competitors relying on the same thing that is network. The other aspect that draws attention that it has no celebrity endorsers like Ranbir Kapoor but normal consumers who face the problem of network. This strategy is going to help build high end consumer connect with the brand but the recent controversy with some advertisements may create problems too.INNOVATION BASED ADVERTISING
Volkswagen new print advertisement of Jetta is another masterpiece added to its kitty of innovation based advertisements. The german auto maker has proved that a celeb endorser is not necessary, but the products quality, engineered features and its unique presentation can do the needful. The German brand has tried to create active engagement by starting anything4jetta contest, where one has to tweet #anything4jetta with the answer to what you would do for an All new Jetta??. The campaign is not restricted to Print, it is also running parallel campaigns on Facebook as well. This will help in building a loyal customer base who are looking for high quality, exclusivity and luxury.I ( can afford this) phone……….
Seems like the pot-shot advertisements are back with a bang and this time it is Micromax. It is an advertisement that talks about high prices of phones like Apple in the market. The cheeky advertisement is targeting the young customers with its sense of humour. The advertisement portrays the features of the mobile phone, which comes at an affordable price. This a nice way to get customers attention without doing much. In my opinion, it is clear example of smartness and efficiency.
VASELINE USES A STATEMENT TO COMPREHEND
The latest advertising campaign of HUL via Facebook and print ad has made a mark in being unique and giving a standard reply to the Ex England captain Michael Vaughan. It an opportunity that HUL has capitalized on, they have picked on a controversial statement and used it as a awareness and comprehension quotient for their advertising campaign. The ad gives us a clear indication that advertisement can also be done by relating it to the topics that are of generic importance. This helps us in gathering attention of the target audience and spread awareness too.VODAFONE BAGS ON CONVICTION
Vodafone in its latest advertising campaign has focussed on the conviction aspect of advertising. Its latest advertisement is on borrowing credits. They have tried to analyze the inner desire of the exsisting customer and cater to them accordingly. They know that friends share everyhting, so, why wouldnt they share credits. This is how the communicators fullfills his/her job by narrowing down the convction in a particular category and transform it into a need. This advertising strategy not only helped them in achieving the goal of brand differentiation but also building a great brand depth( Brand depth can also be referred to as TOP OF THE MIND BRANDS).
This link below gives you a sneak peak into Vodafone's Latest Ad
http://www.youtube.com/watch?v=1gaBR74Bmfg
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This link below gives you a sneak peak into Vodafone's Latest Ad
http://www.youtube.com/watch?v=1gaBR74Bmfg
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