VODAFONE AND FACEBOOK COME TOGETHER

The new TVCs created by Ogilvy & Mather for Vodafone Essar is creating a buzz all around the town. This is about the new mobile by Vodafone, which is “Vodafone Blue”. So, you might be wondering what this is. Vodafone Essar and the social networking giant Facebook have come together to provide an interface for people who love Facebook. The mobile phone gives an easy access to all the features of the social networking site. The 120 sec long TVCs portrays a young boy describing all the features of Facebook and how imperative is social networking to stay connected and having a life. This advertisement is clear example of Comprehension, Awareness and Conviction. The advertisement tries to create awareness of the new product, comprehending it by explaining the new features , reinforcing the message that Vodafone provides power to you  by providing you easy access to the social networking  on your mobile phone.