INNOVATION BASED ADVERTISING

Volkswagen new print advertisement of Jetta is another masterpiece added to its kitty of innovation based advertisements. The german auto maker has proved that a celeb endorser is not necessary, but the products quality, engineered features and its unique presentation can do the needful. The German brand has tried to create active engagement  by starting anything4jetta contest, where one has to tweet #anything4jetta with the answer to what you would do for an All new Jetta??. The campaign is not restricted to Print, it is also running parallel campaigns on Facebook as well. This will help in building a loyal customer base who are looking for high quality, exclusivity and luxury.

0 comments: