Advertising Vs Sales Promotion

The basic difference between Advertising and Sales Promotion when we talk in context of Integrated Marketing Communications is as follows: -

Advertising

Has different objectives, which is to create awareness and providing as a medium for recall in the minds of the customer at the point of sale(POS).

The time duration for an advertisement  is generally 20 years

The Appeal created is more emotional,e.g.- Surf Excel- "Dag Ache Hain"

It gives reasons for the customer to buy a product and a service
                             
 Sales Promotion

The only objective is for selling the products

The time duration is generally less than 2 months, but in exceptional case it can run beyond 6 months

The appeal here is more rational, i.e. it tries to justify whatever it is trying to convey

It not only gives the reason for the customer to buy a product or a service but also an incentive for the same, e.g.- Matrix giving away its 5 subject notebook worth Rs 95 on Buy 1 Get 1 offer.