The series of TVCs was created by Draftfc Ulka is for the telecom operator TATA DOCOMO. The advertisement potrays real life situations where there is a problem of network, places like a basement or a Washroom. The advertisement does not promise that network is available at every far fetched corner of earth but the performance on everyday basis. The Advertisement uses a cheeky and unique manner of presentation to be distinctive as there are competitors relying on the same thing that is network. The other aspect that draws attention that it has no celebrity endorsers like Ranbir Kapoor but normal consumers who face the problem of network. This strategy is going to help build high end consumer connect with the brand but the recent controversy with some advertisements may create problems too.NO GETTING AWAY..”THE NETWORK ALWAYS CONNECTS EVERYWHERE”
The series of TVCs was created by Draftfc Ulka is for the telecom operator TATA DOCOMO. The advertisement potrays real life situations where there is a problem of network, places like a basement or a Washroom. The advertisement does not promise that network is available at every far fetched corner of earth but the performance on everyday basis. The Advertisement uses a cheeky and unique manner of presentation to be distinctive as there are competitors relying on the same thing that is network. The other aspect that draws attention that it has no celebrity endorsers like Ranbir Kapoor but normal consumers who face the problem of network. This strategy is going to help build high end consumer connect with the brand but the recent controversy with some advertisements may create problems too.
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