PRICING

Product Line Pricing

The organizations generally develop more than one product under one product line in order to deo step pricing or separate pricing points which helps in having the range covering most of the market segment i.e.  A shirt priced at 50, 200 and at500. Etc.

Optional Feature Pricing

Many companies offer optional product with the main product and thus charge for them for e.g. a car being offered with the power window. Steering etc will be charged as additional optional feature of pricing.

Captive Product Pricing: -

It is that some product requires use of captive products and thus a high price is charged for the captive product. E.g. Razors are sold but razor blades are generally expensive that is setting high markups and thus leads to captive product Pricing