Co Branding: - Brand Bundling is when two or more brands are sold together in some fashion. E.g. Gillette India jointly Promote Mach 3 Turbo systems. The main advantage of this is it may be convincingly positioned apart from virtue of multiple brands involved. It may generate great sales and may bring additional opportunities. The disadvantage in this lack of control if alignment of brand in the minds of the customer. A necessary condition both brands should have separate brand equity so that every brand should have their identity.
Ingredient Branding: - It creates brand equities for materials, products which are necessarily contained with the branded products.
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