NICHE AND MASS MARKETING

Niche Marketing delas a particular set of Customer groups which means fewer customer and easier application of marketing mix because there are less people to target, and followed by advertisement and less of distribution Channels.

Mass marketing deals with selling products on a large scale before segmenting it into mass or niche you should have a proper knowledge of the market of what customer wants and would seeliing of your product in the market would possibly create demand so thus it includes three major steps knowledge , application and further analysis in terms of competitors because as a new company u need to see whether your competitors are not already following a marketing strategy which relates to proving the products at a discounted rate so the new company should think of some innovative marketing strategy because being a new company they cannot lower down their price.