The core or the basic benefit which u get from the actual product .
Basic product:- Core benefit derived from the product
Expected product:- A set of attributes bundled together for a product thinking that customers would be interested in buying the product.
The augmented benefit what all facilities in terms of installations, warranty and after sale services which are provided by the company to be a part of customer triad. But there is a case, that augmented benefit becomes a expected benefit on the part of the customer.
The potential product is the one which organizations keep on trying to satisfy its customers by distinguishing their offerings.
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