They were just kids in 1997 and now these kids have grown up and starting to fading out the limelight and the magical world. The brand Harry Potter has had intrinsic mental associations with its target audience, be it the magical world of Hogwarts, the wand, the breaking walls, good always wins over evil or just a touching story about a boy making big because he was “the chosen one”. This brand like any other is here to stay with its Potter more website to be launched recently. J.K Rowling venture for bringing about profound social engagement and commercial value to the brand will help the fanatics relive Harry Potter. This is a great idea that the writer has come up to maintain Brand Resonance. A new platform demands a lot of work, but if it proves to be successful, a brand community is here to stay like HOG( Harley Owners Group) of Harley DavidsonHARRY POTTER IS HERE TO STAY
They were just kids in 1997 and now these kids have grown up and starting to fading out the limelight and the magical world. The brand Harry Potter has had intrinsic mental associations with its target audience, be it the magical world of Hogwarts, the wand, the breaking walls, good always wins over evil or just a touching story about a boy making big because he was “the chosen one”. This brand like any other is here to stay with its Potter more website to be launched recently. J.K Rowling venture for bringing about profound social engagement and commercial value to the brand will help the fanatics relive Harry Potter. This is a great idea that the writer has come up to maintain Brand Resonance. A new platform demands a lot of work, but if it proves to be successful, a brand community is here to stay like HOG( Harley Owners Group) of Harley Davidson
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