Marketing information is all about observing the outside environment in order to know and gather as much information as you want which help us analyzing the fact what we gained during interaction with the customer thereby help in knowing the buying behavior, wants and preferences. Marketers help us in extensive consumption patterns over and across countries. E.g. Swiss consume most chocolates. Another problem arise is that organizations which do not have a marketing department for them Market Information system which consists of people, gather, sort , analyze, evaluate , distribute the need of customer through this information system. It relies on the following aspects: -
Internal Company records
Market Intelligence System
Market Research
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