5 Shocking Marketing Statistics

Shocking Junk Mail Statistics & Environmental Damage

Marketers say they use junk mail because it's cheap. But this begs the question - "cheap for whom?"
While taxpayer subsidies to the logging and fuel industries might indeed allow advertisers to stuff your mailbox for mere pennies on the pound, the fact is that junk mail exacts a heavy cost on Americans' quality of life and on our environment.

1.Junk Mail Kills 2.6 Million Trees Every Year. I assumed each piece of "standard mail" was junk mail (this is only about 50% of the total volume of US Mail) and assumed that junk mail uses 2 sheets of paper (1 envelope and 1 letter), found the number of sheets of paper per tree, and did some math. Of course some junk mail is only a postcard, but some is a catalog. And some does use recycled paper. But I did not factor in any of the damage caused by all those trucks burning gas to deliver all the mail either.

2.Every US Household Gets 6 Pieces of Junk Mail Each Day. I took the total volume of junk mail and divided by the number of households and the number of mail delivery days and got the answer, which is 6.3.

3.In 5 Days We Produce Enough Junk Mail to Reach the Moon. I took the width of a business envelope (8-7/8 inches) and multiplied by the number of junk mail pieces and divided by the number of inches to the moon, and saw that we could reach the moon 61 times per year with our junk mail. If you divide the number of mail delivery days by 61, you get 5, which means every 5 days we could reach the moon again with our junk mail.

4.Junk Mail Produces 1 Billion Pounds of Landfill Each Year. If you take the 2.6 million trees killed each year and convert that into pounds of paper, you get roughly 2 billion pounds. Even if you assume half of that is recycled (I saw an estimate of 45% on Wikipedia) you still have 1 billion pounds of paper going into landfills

5.Junk Mail Weighs Almost Double the US Military's Tanks. Our junk mail weighs nearly twice as much as all the US tanks in the world, combined. If you take the average US tank at a weight of 67 tons (a ton is 2,000 pounds) and divide the total weight of paper from junk mail by that number, you find that junk mail produced each year weighs the same as over 15,000 tanks. According to Wikipedia, the US military has about 8,000 tanks. By the way, a tank weighs about 40 times more than a standard car.

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Marketing Vs. Sales

Sales and marketing jobs often sound very similar, but they’re very different disciplines requiring different skill sets. Find out what sets them apart and which career path is right for you.

By Kelly Burkart, Star Tribune Sales and Marketing

Sales and marketing jobs often sound very similar. You may even see crossover in keywords or categories as you search employment ads. So, does that mean marketing and sales careers are one and the same? Can you be successful at one as well as the other?

"Sales and marketing are two very different disciplines requiring different types of people with different skills," says Scott Zosel of Zosel & Co., a Minneapolis-based marketing consulting firm.

Sales: Building Relationships

Sales roles are about one-on-one relationships-from prospecting to closing a deal and all the phone calls in between. Wherever customers are in the sales process, salespeople convince them to take the next step. And, for salespeople, successful relationships help breed more business through referrals and networking.

Marketing: planning and tactics

Marketing is a business support function that paves the way for sales with promotional materials and an understanding of target audiences. Marketing plans, which may include sales strategies, are created at the executive level to guide more junior marketers in executing tactics, including ads, web pages, print brochures and more.

Choosing your career path

An entry-level career path in sales may include training from a mentor, but in general, you'll jump right into selling. On the other hand, marketers may start out with tactical or support roles and grow into more strategy, planning and consulting.

For mid-career professionals, "it's probably easier for a marketing person to go into sales," says Zosel. After years of executing tactics, marketing people may be attracted to the personal interaction and relationship-building of a sales job. On the other hand, Zosel says that "sometimes the top sales performer will be moved into a marketing management position, and it doesn't usually work. He or she may be too focused on the front lines and not interested or able to take on the responsibility of managing marketing tactics."

In the long run, "usually salespeople are the ones to advance to the top executive spots within a company. They're the relationship builders, while the marketers are more technical, analytical and process-oriented." Remember, you need to know your strengths and think about your career goals in order to choose between the two disciplines.

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