Convenience goods
- Staples: Goods bought on Regular Basis
- Impulse: Goods bought without planning any search effort e.g. candy bars, potato chips
- Emergency goods:- These are the goods bought only when there is emergency.
Shopping goods: - Compared on the basis of suitability, quality, price, style. Homogenous shopping where the feature of the good is the same but the price is different and heterogeneous where services and features both are different and price is not really that important.
Speciality Goods: - Goods which have a unique brand identification where buyers make special effort to buy it.
Unsought Goods: - Goods which people do not generally think of buying. E.g. Smoke Detectors
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