Integrated Marketing Communication is not a rocket science; it is a simple concept that involves all the promotional tools working together in a harmony to get a unknown brand a famous one. It includes the creative execution and media planning, which demands it to be a success. When we talk about a a loud roar it gets better with a crowd doing it, it goes the same with promotion, with the integration of 360 degree promotional campaign, it will only help in bringing the brand under limelight not under darkness.
The rising Indian population and the demographic shift has created a demand where Integrated marketing Communications to cater to both the mass audience and niche audience.
The rising Indian population and the demographic shift has created a demand where Integrated marketing Communications to cater to both the mass audience and niche audience.
This is where a seed of marketing pitches in ,which is relationship marketing helping the organization from a slaughter that they are going to witness in the coming years from their competitors and so a defence mechanism, which includes planning and execution is needed
This is a more enhance level of integration that crosses other boundaries where only one phrase exist “what is after this”. It is the mix of horizontal integration, vertical integration, internal and external integration, which helps making IMC an important lesson for all those marketers who want to make it big for themselves and for their organization.
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