HOLISTIC MARKETING CONCEPT

 HOLISTIC MARKETING CONCEPT

         The concept believes that as long as there is marketing everything matters and there is an integrated perspective of everything.  The major components of holistic marketing are as follows: -

          

            Relationship Marketing: -  

          It is important for building long term relationships with client and customers in order to survive in the market. Customer Relationship Mgt and Partner Relationship Mgt play a major role. Key constituents are employees, customers, suppliers, distributors.

            Integrated Marketing: - 

         The marketer’s task is to devise activities in terms of creating, communicating and  delivering value satisfaction to customers. It is not just this but also marketing activities which is largely based on the marketing mix. Where under product we look for quality, design, variety, packaging, safety, warranty, reserves and brand name. Coming on to prive list price, discounts, allowances, credit terms etc. and then talking about place comes channels, coverage, assortments, locations, inventory , transport, and then promotion where in advertising, sales promotion, sales force, public relations and direct marketing.

           Internal Marketing: - 

          It is particularly a concept that relates to hiring, training and motivating the employees working for our organization who want to serve the customer’s well as the company wants to.