Or if you're smarter, you take time to leverage the POWER of email marketing for their businesses.
If you want to boost your revenue, it's time to take things to the second level, by following these easy 7 steps that make sense!
LESSON ONE: Segment Your Customers
(Do little boys (in general) like Barbie dolls for Christmas?)
Since your customers are quite diverse, sending one email newsletter to everyone is not the best way to reach them. Instead, carefully review your customers and then segment emails by a variety of criteria, including geography, zip code, product, by company, how someone has responded to email in the past, etc.
LESSON TWO: Measure Email Metrics
(If the audience doesn't laugh, is the comedian funny?)
After sending out newsletters, carefully measure the analytics of each email campaign by strategically to see how successful the campaigns are.
LESSON THREE: Consistency of Branding
(Ever wonder why every McDonald's all over the country and much of the world looks the same and serves the same basic food?)
While it's easy to send out emails that look one way one week and another way weeks later, it's best to have consistent branding so your customers (or whoever the recipients are) recognize your newsletter and it gives you a more professional look and feel overall.
LESSON FOUR: The copy you use is important
(Why do newspapers have copy editors?)
While you own your company, and are quite smart, you most likely are not a specialist in the "written word". You probably don't know how to most effectively write in a way that best causes the reader to do the action you want them to do.
LESSON FIVE: Email drives social media and web traffic
(Is the Super Bowl for the sport or for the commercials?)
Your business might be different, but the goal is going to be similar. You are sending an email to get the recipient to take some action. Social media is "cool" but you can use email marketing as a powerful tool to drive your audience to your social media feeds or whatever you would like them to do.
Although Twitter is great, especially for those of us, sitting at a desk all day and typing, many business owners are too busy on the phone, meeting with clients, nurturing their staff and doing 'real work' to read a Tweet. Email marketing is perfect for these busy business owners.
LESSON SIX: Online Marketing Gives You More Money
I'm sure that many of you who advertise use direct mail, Yellow Pages and other traditional means of marketing. While these methods have their place and can be useful in some cases, email marketing and overall online marketing will give you a MUCH bigger return on your investment.
LESSON SEVEN: How Frequently Should You Email?
(Do you call a new date every day?)
One of the biggest tips we learned was that you don't want to send your newsletter TOO MUCH, to be annoying but not TOO LITTLE so your customers forget about you. Above all, know your customers and know what's best for them.
0 comments:
Post a Comment