I was reading my daily newspaper columns and I happen to come across an advertisement about Samsung's 3-d television. The idea of sitting at home and watching the brilliant effects of a movie like AVATAR coming to life was intriguing!!!
So what is it that big business units like Samsung do to get people talking? Give an ad in the newspaper??
Well, just a single ad would get people's attention for a day, probably a week. Big Corporate houses need a better medium to sustain the interest, a first ad creates and "A press release" is one of their favorites. When I talk about "A press release" it’s not just about posting an ad in a daily or handing out pamphlets. It’s a good mix of all kinds of media used together to let people know about the latest offering.
Imagine that all your local newspapers, radio stations and TV newscasts ran whatever you wanted. The entire audience you targeted gets your message and pays complete attention to it. OK. Now, what are all those people supposed to DO?
With Marketing, the answer to this question is simple. The underlying idea is to persuade people to buy the nike's and the reebok's.
Big firms need to constantly change the media source from newspapers to blogs to television and come out with the right mix of what works for them and attracts the most customers.
As they say, “Change is the only constant”
0 comments:
Post a Comment