Marketing Your Business from the Loo

Ya that's right, this post is about Washroom Marketing.

As the name suggests, it’s advertising in the washroom, literally. Something like putting the advertisement and pamphlet about a product in the loo. This is a place our eyes can never miss.
9 out of 10 times its gender specific, and when you are in the loo, you might as well read it. Most of us have taken newspapers to the loo, which infact is filled with ads. There have been questions about the privacy issues in the washroom, but I can’t figure out how privacy comes into picture here. There is no camera there in the washroom, unless and until the advertisement is hiding a cam under it. I don’t think just placing something for you to read there doesn’t lead to invasion of privacy.

Admedia's Gowen stresses that the advertising has to be appropriate for the venue, not the immediate context of the washroom itself. He cites the Lucozade campaign, and recent work with T-Mobile that targeted washrooms in clubs and bars. "The washroom panels aimed to target young adults when they were out socializing and in a venue when they were likely to be with their friends and texting.

"We would never say that washrooms would not be right for a brand. I don't think there's anything special about them—people don't see them as an inappropriate environment."

If you are one of the few for whom privacy is important, then prepare for disappointment. According to IBAA's Turner, the market is picking up. "Washroom advertising is hardly new, but it is emerging as an important player. We are finally getting the national buys that the medium deserves."

So public toilets will no longer be such a safe haven. But a trip there might be more fun.

Moreover it’s a sure shot method of reaching the customer. He/she will read it without any disturbance. And ya for everyone’s information there are companies too for washroom marketing like Positive Media of UK, IN YOUR FACE media corp.Cintas Corp. and many more.

When it comes to marketing it really does pay to think outside the box. I'm telling you, the marketing communication world is getting weirder by the day…